As the new year approaches, it is smart to take a look at what experts are saying upcoming trends will be when it comes to business practices and new technologies. We came across this article from MarTech and had to share because in it, author Bonnie Crater makes the case that following data "best practices" will help you get better insights:
"To fulfill AI’s promise, marketers need to find a way to compile data, apply standards, update the information and clean the data up as appropriate. It’s vitally important to be able to identify data quality and convert data into insights."
Take a look at what else Crater has to say about Insights Economy, then make sure to get ahold of us at Peerview Data so we can set you up with our app and you can get your 2018 started right.