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Peerview Data Insights

Meet the Team

Name: Katlyn Allen

Topics: Employees

Meet the Team

Name: Jon Krouse 

Topics: Employees

Meet the Team

Name: Ben Call

Topics: Employees

data driving you crazy?

 

Topics: Insights Business Performance Small Business Start ups Business Intelligence Analytics SaaS Employees Social Media

You'll never guess how little professional services companies spend on advertising

Surprised?

One thing we've learned working with small businesses over the years is that most of them view marketing & advertising as an expense, not an investment.

Most of their money goes to what are increasingly just "price-of-entry" touch points:

  • Web sites
  • Blogs
  • Social Media accounts
  • Promotional items
  • Trade shows & conferences

Are they missing an opportunity?

Topics: Insights Business Performance Small Business Start ups Business Intelligence Analytics SaaS finance Employees

Revenue-Per-Employee: Is there a sweet spot?

What are your employees really worth?

For a lot of us, when we're happy with them they're priceless; when we're not, they're worthless.

Unfortunately, that kind of gut-level assessment isn't very objective.

That's why we analyzed performance data from over 1000 professional services companies (law firms, ad agencies, architects, engineers, accountants, etc.) to see if there was a better benchmark for productivity.

Our findings?

For most companies, a good target range is between $150k to $200k in revenue-per-employee.

That's not to say that there weren't industry differences — law firms, for example, average a bit more than accountants — or regional differences — coastal cities were higher than Midwestern suburbs  — but most fell into that range.

Why?

Topics: Insights Business Performance Small Business Start ups Business Intelligence Analytics SaaS Employees Social Media