--- title: Peerview Data Insights | Benchmarking, Competitive Analysis, Data-Driven Decision-making | Benchmarking (2) description: Benchmarking | What if business had a scoreboard? Would you be up? Down? Not even in the game? Find out where you stand with Peerview Data competitive analytics. (2) --- [![](https://www.peerviewdata.com/hs-fs/hubfs/PD%20logo_horiz_gradient.png?width=182&height=80&name=PD%20logo_horiz_gradient.png)](https://www.peerviewdata.com/) # Peerview Data Insights ## [The ROI of Big Data, Analytics & Benchmarking #30](https://www.peerviewdata.com/old-blog/roi-of-big-data-30) by [Kirk Enright](https://www.peerviewdata.com/old-blog/author/kirk-enright), on Feb 13, 2018 8:26:00 AM [![The ROI of Big Data, Analytics & Benchmarking #30](https://www.peerviewdata.com/hubfs/Infographics/Infographics_30.004.jpeg)](https://www.peerviewdata.com/old-blog/roi-of-big-data-30) _______________________________ [Continue Reading **](https://www.peerviewdata.com/old-blog/roi-of-big-data-30) [** 0 Comments](https://www.peerviewdata.com/old-blog/roi-of-big-data-30#comments-listing) Topics: [Analytics](https://www.peerviewdata.com/old-blog/topic/analytics) [big data](https://www.peerviewdata.com/old-blog/topic/big-data) [Accounting Software](https://www.peerviewdata.com/old-blog/topic/accounting-software) [Benchmarking](https://www.peerviewdata.com/old-blog/topic/benchmarking) [CPAs](https://www.peerviewdata.com/old-blog/topic/cpas) [Accounting](https://www.peerviewdata.com/old-blog/topic/accounting) [Trends](https://www.peerviewdata.com/old-blog/topic/trends) [AICPA](https://www.peerviewdata.com/old-blog/topic/aicpa) [Accountants](https://www.peerviewdata.com/old-blog/topic/accountants) [Competition](https://www.peerviewdata.com/old-blog/topic/competition) [ROI](https://www.peerviewdata.com/old-blog/topic/roi) - [Tweet](https://twitter.com/share) ## [Infographic: How CMOs Use Big Data, Benchmarking & Analytics](https://www.peerviewdata.com/old-blog/cmos-use-big-data) by [Kirk Enright](https://www.peerviewdata.com/old-blog/author/kirk-enright), on Feb 8, 2018 8:26:00 AM Dun & Bradstreet and Forbes surveyed 300 executives to get insights into Enterprise Analytics. This is one of the more intersting findings: ![Infographics_30.002.jpeg](https://www.peerviewdata.com/hs-fs/hubfs/Infographics/Infographics_30.002.jpeg?width=1250&name=Infographics_30.002.jpeg "Infographics_30.002.jpeg") To download the entire study from Forbes, [please click here](https://www.peerviewdata.com/old-blog/topic/benchmarking/page/2017%20dun%20&%20bradstreet%20forbes%20insight). _______________________________ [Continue Reading **](https://www.peerviewdata.com/old-blog/cmos-use-big-data) [** 0 Comments](https://www.peerviewdata.com/old-blog/cmos-use-big-data#comments-listing) Topics: [Analytics](https://www.peerviewdata.com/old-blog/topic/analytics) [big data](https://www.peerviewdata.com/old-blog/topic/big-data) [Accounting Software](https://www.peerviewdata.com/old-blog/topic/accounting-software) [Benchmarking](https://www.peerviewdata.com/old-blog/topic/benchmarking) [CPAs](https://www.peerviewdata.com/old-blog/topic/cpas) [Accounting](https://www.peerviewdata.com/old-blog/topic/accounting) [Trends](https://www.peerviewdata.com/old-blog/topic/trends) [AICPA](https://www.peerviewdata.com/old-blog/topic/aicpa) [Accountants](https://www.peerviewdata.com/old-blog/topic/accountants) [Competition](https://www.peerviewdata.com/old-blog/topic/competition) [ROI](https://www.peerviewdata.com/old-blog/topic/roi) - [Tweet](https://twitter.com/share) ## [Infographic: How CFOs Use Big Data, Benchmarking & Analytics](https://www.peerviewdata.com/old-blog/cfos-use-big-data) by [Kirk Enright](https://www.peerviewdata.com/old-blog/author/kirk-enright), on Feb 2, 2018 8:26:00 AM [![Infographic: How CFOs Use Big Data, Benchmarking & Analytics](https://www.peerviewdata.com/hubfs/Infographics/Infographics_30.001.jpeg)](https://www.peerviewdata.com/old-blog/cfos-use-big-data) Dun & Bradstreet and Forbes surveyed 300 executives to get insights into Enterprise Analytics. This is one of the more intersting findings: To download the entire study from Forbes, [please click here](https://www.peerviewdata.com/old-blog/topic/benchmarking/page/2017%20dun%20&%20bradstreet%20forbes%20insight). _______________________________ [Continue Reading **](https://www.peerviewdata.com/old-blog/cfos-use-big-data) [** 0 Comments](https://www.peerviewdata.com/old-blog/cfos-use-big-data#comments-listing) Topics: [Analytics](https://www.peerviewdata.com/old-blog/topic/analytics) [big data](https://www.peerviewdata.com/old-blog/topic/big-data) [Accounting Software](https://www.peerviewdata.com/old-blog/topic/accounting-software) [Benchmarking](https://www.peerviewdata.com/old-blog/topic/benchmarking) [CPAs](https://www.peerviewdata.com/old-blog/topic/cpas) [Accounting](https://www.peerviewdata.com/old-blog/topic/accounting) [Trends](https://www.peerviewdata.com/old-blog/topic/trends) [AICPA](https://www.peerviewdata.com/old-blog/topic/aicpa) [Accountants](https://www.peerviewdata.com/old-blog/topic/accountants) [Competition](https://www.peerviewdata.com/old-blog/topic/competition) [ROI](https://www.peerviewdata.com/old-blog/topic/roi) - [Tweet](https://twitter.com/share) ## [The ROI of Big Data, Analytics & Benchmarking #28](https://www.peerviewdata.com/old-blog/roi-of-big-data-28) by [Kirk Enright](https://www.peerviewdata.com/old-blog/author/kirk-enright), on Feb 1, 2018 8:26:00 AM [![The ROI of Big Data, Analytics & Benchmarking #28](https://www.peerviewdata.com/hubfs/Infographics/Infographics_18.001.jpeg)](https://www.peerviewdata.com/old-blog/roi-of-big-data-28) _______________________________ [Continue Reading **](https://www.peerviewdata.com/old-blog/roi-of-big-data-28) [** 0 Comments](https://www.peerviewdata.com/old-blog/roi-of-big-data-28#comments-listing) Topics: [Analytics](https://www.peerviewdata.com/old-blog/topic/analytics) [big data](https://www.peerviewdata.com/old-blog/topic/big-data) [Accounting Software](https://www.peerviewdata.com/old-blog/topic/accounting-software) [Benchmarking](https://www.peerviewdata.com/old-blog/topic/benchmarking) [CPAs](https://www.peerviewdata.com/old-blog/topic/cpas) [Accounting](https://www.peerviewdata.com/old-blog/topic/accounting) [Trends](https://www.peerviewdata.com/old-blog/topic/trends) [AICPA](https://www.peerviewdata.com/old-blog/topic/aicpa) [Accountants](https://www.peerviewdata.com/old-blog/topic/accountants) [Competition](https://www.peerviewdata.com/old-blog/topic/competition) [ROI](https://www.peerviewdata.com/old-blog/topic/roi) - [Tweet](https://twitter.com/share) ## [The ROI of Big Data, Analytics & Benchmarking #27](https://www.peerviewdata.com/old-blog/roi-of-big-data-27) by [Kirk Enright](https://www.peerviewdata.com/old-blog/author/kirk-enright), on Jan 29, 2018 9:26:00 AM [![The ROI of Big Data, Analytics & Benchmarking #27](https://www.peerviewdata.com/hubfs/Infographics/Infographics_18.002.jpeg)](https://www.peerviewdata.com/old-blog/roi-of-big-data-27) _______________________________ [Continue Reading **](https://www.peerviewdata.com/old-blog/roi-of-big-data-27) [** 0 Comments](https://www.peerviewdata.com/old-blog/roi-of-big-data-27#comments-listing) Topics: [Analytics](https://www.peerviewdata.com/old-blog/topic/analytics) [big data](https://www.peerviewdata.com/old-blog/topic/big-data) [Accounting Software](https://www.peerviewdata.com/old-blog/topic/accounting-software) [Benchmarking](https://www.peerviewdata.com/old-blog/topic/benchmarking) [CPAs](https://www.peerviewdata.com/old-blog/topic/cpas) [Accounting](https://www.peerviewdata.com/old-blog/topic/accounting) [Trends](https://www.peerviewdata.com/old-blog/topic/trends) [AICPA](https://www.peerviewdata.com/old-blog/topic/aicpa) [Accountants](https://www.peerviewdata.com/old-blog/topic/accountants) [Competition](https://www.peerviewdata.com/old-blog/topic/competition) [ROI](https://www.peerviewdata.com/old-blog/topic/roi) - [Tweet](https://twitter.com/share) ## [How To: Stop Driving Blind When It Comes to Your Company's Data](https://www.peerviewdata.com/old-blog/how-to-stop-driving-blind-when-it-comes-to-your-companys-data) by [Katlyn Allen](https://www.peerviewdata.com/old-blog/author/katlyn-allen), on Dec 26, 2017 9:33:00 AM [![How To: Stop Driving Blind When It Comes to Your Company's Data](https://www.peerviewdata.com/hubfs/Infographics/11.13.jpg)](https://www.peerviewdata.com/old-blog/how-to-stop-driving-blind-when-it-comes-to-your-companys-data) You wouldn’t play darts with a blindfold on and expect to hit your target every time, would you? We didn’t think so. So why are you operating your business without first making yourself aware of what your targets are or should be, and by how much you are missing them? [Continue Reading **](https://www.peerviewdata.com/old-blog/how-to-stop-driving-blind-when-it-comes-to-your-companys-data) [** 0 Comments](https://www.peerviewdata.com/old-blog/how-to-stop-driving-blind-when-it-comes-to-your-companys-data#comments-listing) Topics: [Business Performance](https://www.peerviewdata.com/old-blog/topic/business-performance) [Data](https://www.peerviewdata.com/old-blog/topic/data) [Benchmarking](https://www.peerviewdata.com/old-blog/topic/benchmarking) - [Tweet](https://twitter.com/share) ## [The ROI of Big Data, Analytics & Benchmarking #26](https://www.peerviewdata.com/old-blog/roi-of-big-data-26) by [Kirk Enright](https://www.peerviewdata.com/old-blog/author/kirk-enright), on Dec 13, 2017 11:34:00 AM [![The ROI of Big Data, Analytics & Benchmarking #26](https://www.peerviewdata.com/hubfs/Blog_Images/Infographics.001.jpeg)](https://www.peerviewdata.com/old-blog/roi-of-big-data-26) _______________________________ [Continue Reading **](https://www.peerviewdata.com/old-blog/roi-of-big-data-26) [** 0 Comments](https://www.peerviewdata.com/old-blog/roi-of-big-data-26#comments-listing) Topics: [Analytics](https://www.peerviewdata.com/old-blog/topic/analytics) [big data](https://www.peerviewdata.com/old-blog/topic/big-data) [Accounting Software](https://www.peerviewdata.com/old-blog/topic/accounting-software) [Benchmarking](https://www.peerviewdata.com/old-blog/topic/benchmarking) [CPAs](https://www.peerviewdata.com/old-blog/topic/cpas) [Accounting](https://www.peerviewdata.com/old-blog/topic/accounting) [Trends](https://www.peerviewdata.com/old-blog/topic/trends) [AICPA](https://www.peerviewdata.com/old-blog/topic/aicpa) [Accountants](https://www.peerviewdata.com/old-blog/topic/accountants) [Competition](https://www.peerviewdata.com/old-blog/topic/competition) [ROI](https://www.peerviewdata.com/old-blog/topic/roi) - [Tweet](https://twitter.com/share) ## [Question Of The Day: How Would Amazon Disrupt Your Business?](https://www.peerviewdata.com/old-blog/amazon-disruption) by [Kirk Enright](https://www.peerviewdata.com/old-blog/author/kirk-enright), on Dec 12, 2017 7:45:00 AM [![Question Of The Day: How Would Amazon Disrupt Your Business?](http://a.abcnews.com/images/US/ht_gorilla_dc_16_05_29_31x13_992.jpg)](https://www.peerviewdata.com/old-blog/amazon-disruption) There was an article in the Wall Street Journal the other day about Amazon entering the pharmacy business:   > Just Think: What Amazon Could Do To The Pharmacy Business. Are drug reviews and algorithm-based suggestions for further purchases on the way? While it's fascinating to read the author's analysis of how that could play out, the best thing about the article is the fact that you end up asking yourself these questions:   [Continue Reading **](https://www.peerviewdata.com/old-blog/amazon-disruption) [** 0 Comments](https://www.peerviewdata.com/old-blog/amazon-disruption#comments-listing) Topics: [Analytics](https://www.peerviewdata.com/old-blog/topic/analytics) [big data](https://www.peerviewdata.com/old-blog/topic/big-data) [Benchmarking](https://www.peerviewdata.com/old-blog/topic/benchmarking) [CPAs](https://www.peerviewdata.com/old-blog/topic/cpas) [Accounting](https://www.peerviewdata.com/old-blog/topic/accounting) [Trends](https://www.peerviewdata.com/old-blog/topic/trends) [Accountants](https://www.peerviewdata.com/old-blog/topic/accountants) [Competition](https://www.peerviewdata.com/old-blog/topic/competition) [Warren Buffet](https://www.peerviewdata.com/old-blog/topic/warren-buffet) - [Tweet](https://twitter.com/share) ## [What I'd Do If I Ran An Accounting Firm](https://www.peerviewdata.com/old-blog/if-i-ran-an-accounting-firm) by [Kirk Enright](https://www.peerviewdata.com/old-blog/author/kirk-enright), on Dec 1, 2017 7:45:00 AM [![What I'd Do If I Ran An Accounting Firm](https://www.peerviewdata.com/hubfs/Blog_Images/shutterstock_131772284.jpg)](https://www.peerviewdata.com/old-blog/if-i-ran-an-accounting-firm) We spend a lot of time working with accounting firms, talking to accounting firms, thinking about accounting firms and showing accounting firms how they can use our "Do It For Me" Big Data, analytics and benchmarking solution to give themselves and their clients better insights.   The other day, somebody said "What would you do if you ran an accounting firm?"   After imagining my own personal accountant laughing hysterically at the idea, I stopped for a minute to think.    As an outsider looking in,  I would do three simple things:   1. Leverage my client data. (Not sell it, but use it to help my clients, and by extension, help myself.) 2. Look for ways to interact with my clients so I could *prove* value. 3. Expand beyond tax and audit to offer more proactive consultative services so I could *add* value. Here's why.   The value proposition for the typical accounting firm has changed. What used to be " *task X for payment Y*" is now almost the opposite to  "payment* Y for task X.*"    The problem with putting price first is that's the hardest thing to compete on, especially when technology solutions deliver sufficient quality to satisfy clients  — *i* *f price and quality are equal, price wins.*   Faced with current and emerging technology that can accomplish traditional accounting tasks faster, cheaper and in some cases better,  CPA firms are going to have to adapt if they want to survive.   (Greg Satell talks more this kind of disruption  in " [This is How Your Business Will Be Disrupted](http://www.digitaltonto.com/2017/this-is-how-your-business-will-be-disrupted/) ," but the upshot is that even successful companies eventually become square-peg businesses in round-hole industries, *"not because they somehow become stupid and lazy all of a sudden," * he says, * "but because the world changes and they lose relevance. Then those same practices that led to success now lead to failure."* ) As challenging as any kind of change can be from an institutional standpoint, forward-thinking firms always embrace the inevitable and try to get the jump on competitors.   Given that,  the first thing I'd do is  take the client financial data I'm already collecting and analyze it so I could identify my client's strengths and weaknesses. Then I'd sit down with them and explain what I'd found, why it matters and how I could further help them.   Even if they didn't engage me to show them how to  leverage their strengths, strengthen their weaknesses, fix pain their points or do a deeper dive in some specific performance area, just being proactive in providing an assessment would *prove value,* which would boost satisfaction and retention.   If they did engage me afterwards, that would *add value*.   [Continue Reading **](https://www.peerviewdata.com/old-blog/if-i-ran-an-accounting-firm) [** 0 Comments](https://www.peerviewdata.com/old-blog/if-i-ran-an-accounting-firm#comments-listing) Topics: [Analytics](https://www.peerviewdata.com/old-blog/topic/analytics) [big data](https://www.peerviewdata.com/old-blog/topic/big-data) [Benchmarking](https://www.peerviewdata.com/old-blog/topic/benchmarking) [CPAs](https://www.peerviewdata.com/old-blog/topic/cpas) [Accounting](https://www.peerviewdata.com/old-blog/topic/accounting) [Trends](https://www.peerviewdata.com/old-blog/topic/trends) [Accountants](https://www.peerviewdata.com/old-blog/topic/accountants) [Competition](https://www.peerviewdata.com/old-blog/topic/competition) [Warren Buffet](https://www.peerviewdata.com/old-blog/topic/warren-buffet) - [Tweet](https://twitter.com/share) ## [A Case for the Overwhelmed Business Owner](https://www.peerviewdata.com/old-blog/a-case-for-the-overwhelmed-business-owner) by [Katlyn Allen](https://www.peerviewdata.com/old-blog/author/katlyn-allen), on Nov 29, 2017 12:15:00 PM [![A Case for the Overwhelmed Business Owner](https://www.peerviewdata.com/hubfs/2017%20images/People/People.004.jpeg)](https://www.peerviewdata.com/old-blog/a-case-for-the-overwhelmed-business-owner) When you started your own company you probably had your service, name, and location figured out. The color schemes and logo took more trial and error than you thought they would, but they turned out okay. [Continue Reading **](https://www.peerviewdata.com/old-blog/a-case-for-the-overwhelmed-business-owner) [** 0 Comments](https://www.peerviewdata.com/old-blog/a-case-for-the-overwhelmed-business-owner#comments-listing) Topics: [Competitive Analytics](https://www.peerviewdata.com/old-blog/topic/competitive-analytics) [Business Intelligence](https://www.peerviewdata.com/old-blog/topic/business-intelligence) [Analytics](https://www.peerviewdata.com/old-blog/topic/analytics) [Benchmarking](https://www.peerviewdata.com/old-blog/topic/benchmarking) - [Tweet](https://twitter.com/share) [** Previous Page](https://www.peerviewdata.com/old-blog/topic/benchmarking/page/1) [All Posts](https://www.peerviewdata.com/old-blog/all) [Next Page **](https://www.peerviewdata.com/old-blog/topic/benchmarking/page/3) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Analytics (89)](https://www.peerviewdata.com/old-blog/topic/analytics) - [big data (86)](https://www.peerviewdata.com/old-blog/topic/big-data) - 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