--- title: Peerview Data Insights | Benchmarking, Competitive Analysis, Data-Driven Decision-making | People (2) description: People | What if business had a scoreboard? Would you be up? Down? Not even in the game? Find out where you stand with Peerview Data competitive analytics. (2) --- [![](https://www.peerviewdata.com/hs-fs/hubfs/PD%20logo_horiz_gradient.png?width=182&height=80&name=PD%20logo_horiz_gradient.png)](https://www.peerviewdata.com/) # Peerview Data Insights ## [Drucker on benchmarking](https://www.peerviewdata.com/old-blog/drucker-on-benchmarking) by [Kirk Enright](https://www.peerviewdata.com/old-blog/author/kirk-enright), on Apr 18, 2016 12:33:49 PM [![Drucker on benchmarking](https://www.peerviewdata.com/hubfs/Blog_Images/Drucker_Quotes.001.jpeg)](https://www.peerviewdata.com/old-blog/drucker-on-benchmarking)   [Continue Reading **](https://www.peerviewdata.com/old-blog/drucker-on-benchmarking) [** 0 Comments](https://www.peerviewdata.com/old-blog/drucker-on-benchmarking#comments-listing) Topics: [Money](https://www.peerviewdata.com/old-blog/topic/money) [People](https://www.peerviewdata.com/old-blog/topic/people) [Customers](https://www.peerviewdata.com/old-blog/topic/customers) [Planning & Forecasting](https://www.peerviewdata.com/old-blog/topic/planning-forecasting) [Competitive Analytics](https://www.peerviewdata.com/old-blog/topic/competitive-analytics) [KPIs](https://www.peerviewdata.com/old-blog/topic/kpis) [Business Performance](https://www.peerviewdata.com/old-blog/topic/business-performance) [Small Business](https://www.peerviewdata.com/old-blog/topic/small-business) - [Tweet](https://twitter.com/share) ## [Two Mindsets Guaranteed To Stunt Your Company's Growth](https://www.peerviewdata.com/old-blog/ignornace-vs-arrogance) by [Kirk Enright](https://www.peerviewdata.com/old-blog/author/kirk-enright), on Apr 11, 2016 12:16:19 PM [![Two Mindsets Guaranteed To Stunt Your Company's Growth](https://www.peerviewdata.com/hubfs/email_headers.001.png)](https://www.peerviewdata.com/old-blog/ignornace-vs-arrogance) If you've ever wondered why there's such a clear connection between leveraging your competitive strengths, strengthening your competitive weaknesses, exploiting your competitive advantages and increasing your growth and profitability, there are two simple reasons: 1. Nobody is an industry of one. 2. Everybody competes for customers and clients. Given this, you'd think every company would treat competitive benchmarking as more of a priority, but most don't. Why not? To put it bluntly, it seems to come down to one of two mindsets:  - Ignorance - Arrogance Ignorance is *"No, because it wouldn't help us get better."* arrogance is *"No, because we're already great."* [Continue Reading **](https://www.peerviewdata.com/old-blog/ignornace-vs-arrogance) [** 0 Comments](https://www.peerviewdata.com/old-blog/ignornace-vs-arrogance#comments-listing) Topics: [Money](https://www.peerviewdata.com/old-blog/topic/money) [People](https://www.peerviewdata.com/old-blog/topic/people) [Customers](https://www.peerviewdata.com/old-blog/topic/customers) [Planning & Forecasting](https://www.peerviewdata.com/old-blog/topic/planning-forecasting) [Competitive Analytics](https://www.peerviewdata.com/old-blog/topic/competitive-analytics) [KPIs](https://www.peerviewdata.com/old-blog/topic/kpis) [Business Performance](https://www.peerviewdata.com/old-blog/topic/business-performance) [Small Business](https://www.peerviewdata.com/old-blog/topic/small-business) - [Tweet](https://twitter.com/share) ## [The 20 Most Important Metrics In Business: Cash Flow](https://www.peerviewdata.com/old-blog/the-20-most-important-metrics-in-business-cash-flow) by [Kirk Enright](https://www.peerviewdata.com/old-blog/author/kirk-enright), on Mar 25, 2016 11:00:00 AM [![The 20 Most Important Metrics In Business: Cash Flow](https://www.peerviewdata.com/hubfs/Blog_Images/shutterstock_69774232-005190-edited.jpg)](https://www.peerviewdata.com/old-blog/the-20-most-important-metrics-in-business-cash-flow) *PLEASE NOTE: the following is an excerpt from **"20 Competitive Metrics Every Business Needs to Know," which is now [available as a free download here](https://www.peerviewdata.com/ceo-secret-ebook).* Performance Metric: **CASH FLOW** Definition:  **A MEASUREMENT OF THE AMOUNT OF MONEY A COMPANY HAS GENERATED OVER A SPECIFIC PERIOD OF TIME** Importance:  **Cash flow shows how money moves into a company, how long it stays there, whether or not there is a sufficient amount of it to provide for day-to-day operations, and how it flows out of the company. The challenge is that even “profitable” companies can go broke because they had all their money tied up in assets and couldn’t pay their expenses. This means that no matter what a company is focused on — growth, profitability or value — it can’t survive without adequate cash flow, which is why they say “revenue is vanity, cash flow is sanity.”** [Continue Reading **](https://www.peerviewdata.com/old-blog/the-20-most-important-metrics-in-business-cash-flow) [** 0 Comments](https://www.peerviewdata.com/old-blog/the-20-most-important-metrics-in-business-cash-flow#comments-listing) Topics: [Money](https://www.peerviewdata.com/old-blog/topic/money) [People](https://www.peerviewdata.com/old-blog/topic/people) [Customers](https://www.peerviewdata.com/old-blog/topic/customers) [Planning & Forecasting](https://www.peerviewdata.com/old-blog/topic/planning-forecasting) [Competitive Analytics](https://www.peerviewdata.com/old-blog/topic/competitive-analytics) [KPIs](https://www.peerviewdata.com/old-blog/topic/kpis) [Business Performance](https://www.peerviewdata.com/old-blog/topic/business-performance) [Small Business](https://www.peerviewdata.com/old-blog/topic/small-business) [big data](https://www.peerviewdata.com/old-blog/topic/big-data) - [Tweet](https://twitter.com/share) ## [The 20 Most Important Metrics In Business: Leverage](https://www.peerviewdata.com/old-blog/the-20-most-important-metrics-in-business-leverage) by [Kirk Enright](https://www.peerviewdata.com/old-blog/author/kirk-enright), on Mar 24, 2016 9:00:00 AM [![The 20 Most Important Metrics In Business: Leverage](https://www.peerviewdata.com/hubfs/Blog_Images/AdobeStock_6432524.jpeg)](https://www.peerviewdata.com/old-blog/the-20-most-important-metrics-in-business-leverage) *PLEASE NOTE: the following is an excerpt from **"20 Competitive Metrics Every Business Needs to Know," which is now [available as a free download here](https://www.peerviewdata.com/ceo-secret-ebook).* Performance Metric: **LEVERAGE** Definition:  **A MEASUREMENT OF HOW A COMPANY USES DEBT TO FURTHER ITS OPERATIONS** Importance:  **Companies use debt to acquire assets in the hope that the income generated from those assets will be greater than the cost to service that debt over time. In most cases****, the greater the debt the greater the risk because a company that is highly leveraged is more likely to go bankrupt than one that isn't. On the other hand, a company that has very low levels of debt may not taking advantage of the growth opportunities that additional leverage may offer. ** ****** [Continue Reading **](https://www.peerviewdata.com/old-blog/the-20-most-important-metrics-in-business-leverage) [** 0 Comments](https://www.peerviewdata.com/old-blog/the-20-most-important-metrics-in-business-leverage#comments-listing) Topics: [Money](https://www.peerviewdata.com/old-blog/topic/money) [People](https://www.peerviewdata.com/old-blog/topic/people) [Customers](https://www.peerviewdata.com/old-blog/topic/customers) [Planning & Forecasting](https://www.peerviewdata.com/old-blog/topic/planning-forecasting) [Competitive Analytics](https://www.peerviewdata.com/old-blog/topic/competitive-analytics) [KPIs](https://www.peerviewdata.com/old-blog/topic/kpis) [Business Performance](https://www.peerviewdata.com/old-blog/topic/business-performance) [Small Business](https://www.peerviewdata.com/old-blog/topic/small-business) [big data](https://www.peerviewdata.com/old-blog/topic/big-data) - [Tweet](https://twitter.com/share) ## [The Power of Being In-the-Know (and How to Find the Time To Be)](https://www.peerviewdata.com/old-blog/if-you-dont-know-how-youre-doing-compared-to-your-competitors-how-do-you-know-if-what-youre-doing-is-as-good-as-it-needs-to-be) by [Kirk Enright](https://www.peerviewdata.com/old-blog/author/kirk-enright), on Mar 23, 2016 9:00:00 PM [![The Power of Being In-the-Know (and How to Find the Time To Be)](https://www.peerviewdata.com/hubfs/Sports_Images/shutterstock_73628677.jpg)](https://www.peerviewdata.com/old-blog/if-you-dont-know-how-youre-doing-compared-to-your-competitors-how-do-you-know-if-what-youre-doing-is-as-good-as-it-needs-to-be)     Nobody is an industry of one. Everybody competes for customers. You can't beat anyone if you're evaluating your performance in a vacuum Nobody needs another report. As one of our clients said, "I already get fat stacks of business performance data, what I don't have is enough time to go through them unless there's a problem." Sound familiar? Most of us are too busy running our business to ever really take a step back and analyze it. The problem with running your business this way is this: *i**t's a huge miss.* In study after study, Salesforce.com, Bain & Co., Constant Contact, Accenture and GE all found that companies that analyze their performance data do better: - 2x more likely to have top-quartile performance - 5x more likely to make faster decisions - 8x more likely to report positive outcomes of any kind So what's holding everyone else back? [Continue Reading **](https://www.peerviewdata.com/old-blog/if-you-dont-know-how-youre-doing-compared-to-your-competitors-how-do-you-know-if-what-youre-doing-is-as-good-as-it-needs-to-be) [** 0 Comments](https://www.peerviewdata.com/old-blog/if-you-dont-know-how-youre-doing-compared-to-your-competitors-how-do-you-know-if-what-youre-doing-is-as-good-as-it-needs-to-be#comments-listing) Topics: [Money](https://www.peerviewdata.com/old-blog/topic/money) [People](https://www.peerviewdata.com/old-blog/topic/people) [Customers](https://www.peerviewdata.com/old-blog/topic/customers) [Planning & Forecasting](https://www.peerviewdata.com/old-blog/topic/planning-forecasting) [Competitive Analytics](https://www.peerviewdata.com/old-blog/topic/competitive-analytics) [KPIs](https://www.peerviewdata.com/old-blog/topic/kpis) [Business Performance](https://www.peerviewdata.com/old-blog/topic/business-performance) [Small Business](https://www.peerviewdata.com/old-blog/topic/small-business) - [Tweet](https://twitter.com/share) ## [The 20 Most Important Metrics In Business: Liquidity](https://www.peerviewdata.com/old-blog/the-20-most-important-metrics-in-business-liquidity) by [Kirk Enright](https://www.peerviewdata.com/old-blog/author/kirk-enright), on Mar 17, 2016 10:30:00 AM [![The 20 Most Important Metrics In Business: Liquidity](https://www.peerviewdata.com/hubfs/Blog_Images/shutterstock_171958736.jpg)](https://www.peerviewdata.com/old-blog/the-20-most-important-metrics-in-business-liquidity) *PLEASE NOTE: the following is an excerpt from **"20 Competitive Metrics Every Business Needs to Know," which is now [available as a free download here](https://www.peerviewdata.com/ceo-secret-ebook).* Performance Metric: **LIQUIDITY** Definition:  **A MEASUREMENT OF A COMPANY'S ABILITY TO SATISFY ITS SHORT-TERM OBLIGATIONS AS AND WHEN THEY FALL DUE** Importance:  **From a practical standpoint, liquidity matters because a company that doesn't have enough money on hand to make payroll, cut checks to suppliers and keep its lights on can't stay in business very long. More importantly, because it's so critical to a company's on-going success, it also serves as an indirect measure of management's core competency — *if a CEO or CFO can't adequately plan for the inevitable ups and downs, what else is he or she missing?*** [Continue Reading **](https://www.peerviewdata.com/old-blog/the-20-most-important-metrics-in-business-liquidity) [** 0 Comments](https://www.peerviewdata.com/old-blog/the-20-most-important-metrics-in-business-liquidity#comments-listing) Topics: [Money](https://www.peerviewdata.com/old-blog/topic/money) [People](https://www.peerviewdata.com/old-blog/topic/people) [Customers](https://www.peerviewdata.com/old-blog/topic/customers) [Planning & Forecasting](https://www.peerviewdata.com/old-blog/topic/planning-forecasting) [Competitive Analytics](https://www.peerviewdata.com/old-blog/topic/competitive-analytics) [KPIs](https://www.peerviewdata.com/old-blog/topic/kpis) [Business Performance](https://www.peerviewdata.com/old-blog/topic/business-performance) [Small Business](https://www.peerviewdata.com/old-blog/topic/small-business) [big data](https://www.peerviewdata.com/old-blog/topic/big-data) - [Tweet](https://twitter.com/share) ## [Why even bother with business data if you don't have time to do anything with it?](https://www.peerviewdata.com/old-blog/wasted-data) by [Kirk Enright](https://www.peerviewdata.com/old-blog/author/kirk-enright), on Mar 12, 2016 11:00:00 PM [![Why even bother with business data if you don't have time to do anything with it?](https://www.peerviewdata.com/hubfs/Blog_Images/shutterstock_179596775_copy.jpg)](https://www.peerviewdata.com/old-blog/wasted-data) Nobody needs another report. As one of our clients said, "I already get fat stacks of business performance data, what I don't have is enough time to go through them unless there's a problem." Sound familiar? Most of us are too busy running our business to ever really take a step back and analyze it. The problem is this: *that's a huge miss.* In study after study, Salesforce.com, Bain & Co., Constant Contact, Accenture and GE all found that companies that analyze their performance data do better: - 2x more likely to have top-quartile performance - 5x more likely to make faster decisions - 8x more likely to report positive outcomes of any kind So what's holding everyone else back? [Continue Reading **](https://www.peerviewdata.com/old-blog/wasted-data) [** 0 Comments](https://www.peerviewdata.com/old-blog/wasted-data#comments-listing) Topics: [Money](https://www.peerviewdata.com/old-blog/topic/money) [People](https://www.peerviewdata.com/old-blog/topic/people) [Customers](https://www.peerviewdata.com/old-blog/topic/customers) [Planning & Forecasting](https://www.peerviewdata.com/old-blog/topic/planning-forecasting) [Competitive Analytics](https://www.peerviewdata.com/old-blog/topic/competitive-analytics) [KPIs](https://www.peerviewdata.com/old-blog/topic/kpis) [Business Performance](https://www.peerviewdata.com/old-blog/topic/business-performance) [Small Business](https://www.peerviewdata.com/old-blog/topic/small-business) - [Tweet](https://twitter.com/share) ## [The 20 Most Important Metrics In Business: Profitability](https://www.peerviewdata.com/old-blog/the-20-most-important-metrics-in-business-profitability) by [Kirk Enright](https://www.peerviewdata.com/old-blog/author/kirk-enright), on Mar 10, 2016 8:30:00 AM [![The 20 Most Important Metrics In Business: Profitability](https://www.peerviewdata.com/hubfs/Blog_Images/shutterstock_106892279_copy.jpg)](https://www.peerviewdata.com/old-blog/the-20-most-important-metrics-in-business-profitability) *PLEASE NOTE: the following is an excerpt from **"20 Competitive Metrics Every Business Needs to Know," which is now [available as a free download here](https://www.peerviewdata.com/ceo-secret-ebook).* Performance Metric: **PROFITABILITY** Definition:  **THE DIFFERENCE BETWEEN TOTAL REVENUE AND TOTAL EXPENSES** Importance:  **Sometimes profit is meaningful, sometimes it isn't****.** Insight:  **Because it can be manipulated via the timing or choice of various accounting methods, it can say more about owner/management priorities and/or industry traditions than a company's ability to generate revenue while controlling costs. For this reason, analysts rely on common-sized, comparative ratios to put "profitability" in context so they can more accurately**** gauge how effectively or ineffectively a company is being operated.** [Continue Reading **](https://www.peerviewdata.com/old-blog/the-20-most-important-metrics-in-business-profitability) [** 0 Comments](https://www.peerviewdata.com/old-blog/the-20-most-important-metrics-in-business-profitability#comments-listing) Topics: [Money](https://www.peerviewdata.com/old-blog/topic/money) [People](https://www.peerviewdata.com/old-blog/topic/people) [Customers](https://www.peerviewdata.com/old-blog/topic/customers) [Planning & Forecasting](https://www.peerviewdata.com/old-blog/topic/planning-forecasting) [Competitive Analytics](https://www.peerviewdata.com/old-blog/topic/competitive-analytics) [KPIs](https://www.peerviewdata.com/old-blog/topic/kpis) [Business Performance](https://www.peerviewdata.com/old-blog/topic/business-performance) [Small Business](https://www.peerviewdata.com/old-blog/topic/small-business) [big data](https://www.peerviewdata.com/old-blog/topic/big-data) - [Tweet](https://twitter.com/share) ## [eBook Update: Your copy is available for download](https://www.peerviewdata.com/old-blog/ebook-update-your-copy-is-available-for-download) by [Kirk Enright](https://www.peerviewdata.com/old-blog/author/kirk-enright), on Mar 8, 2016 10:47:11 AM [![eBook Update: Your copy is available for download](https://www.peerviewdata.com/hubfs/COVER.001.png)](https://www.peerviewdata.com/old-blog/ebook-update-your-copy-is-available-for-download) Just a quick post to say we've updated our eBook “**20 Competitive Metrics Every Business Needs to Know.**” Even if you're not using [our competitive analysis & benchmarking tool](https://www.peerviewdata.com/) to cut costs or boost your growth rate, it’s a great, all-around playbook for improving finance, HR, sales & marketing and management. [Continue Reading **](https://www.peerviewdata.com/old-blog/ebook-update-your-copy-is-available-for-download) [** 0 Comments](https://www.peerviewdata.com/old-blog/ebook-update-your-copy-is-available-for-download#comments-listing) Topics: [Money](https://www.peerviewdata.com/old-blog/topic/money) [People](https://www.peerviewdata.com/old-blog/topic/people) [Customers](https://www.peerviewdata.com/old-blog/topic/customers) [Planning & Forecasting](https://www.peerviewdata.com/old-blog/topic/planning-forecasting) [Competitive Analytics](https://www.peerviewdata.com/old-blog/topic/competitive-analytics) [KPIs](https://www.peerviewdata.com/old-blog/topic/kpis) [Business Performance](https://www.peerviewdata.com/old-blog/topic/business-performance) [Small Business](https://www.peerviewdata.com/old-blog/topic/small-business) [big data](https://www.peerviewdata.com/old-blog/topic/big-data) - [Tweet](https://twitter.com/share) ## [The 20 Most Important Metrics In Business: Growth](https://www.peerviewdata.com/old-blog/20-most-important-metrics-growth) by [Kirk Enright](https://www.peerviewdata.com/old-blog/author/kirk-enright), on Mar 3, 2016 9:06:38 AM [![The 20 Most Important Metrics In Business: Growth](https://www.peerviewdata.com/hubfs/Blog_Images/j0202196_copy.jpg)](https://www.peerviewdata.com/old-blog/20-most-important-metrics-growth) *PLEASE NOTE: the following is an excerpt from **"20 Competitive Metrics Every Business Needs to Know," which is now [available as a free download here](https://www.peerviewdata.com/ceo-secret-ebook).* Performance Metric: **GROWTH** Definition:  **A RELATIVE MEASUREMENT OF THE YEAR-OVER-YEAR CHANGE IN TOTAL COMPANY REVENUE** Importance:  **Growth is a strong indicator of product/market fit, but because it can vary significantly by industry, by year or by company life stage, it should always be benchmarked competitively.** Underlying causes/influencing factors:   - **price** - **product** - **promotion (marketing)** - **place** - **process** - **partners (vendors, distributors, suppliers, etc.)** - **people (personnel)** [Continue Reading **](https://www.peerviewdata.com/old-blog/20-most-important-metrics-growth) [** 0 Comments](https://www.peerviewdata.com/old-blog/20-most-important-metrics-growth#comments-listing) Topics: [Money](https://www.peerviewdata.com/old-blog/topic/money) [People](https://www.peerviewdata.com/old-blog/topic/people) [Customers](https://www.peerviewdata.com/old-blog/topic/customers) [Planning & Forecasting](https://www.peerviewdata.com/old-blog/topic/planning-forecasting) [Competitive Analytics](https://www.peerviewdata.com/old-blog/topic/competitive-analytics) [KPIs](https://www.peerviewdata.com/old-blog/topic/kpis) [Business Performance](https://www.peerviewdata.com/old-blog/topic/business-performance) [Small Business](https://www.peerviewdata.com/old-blog/topic/small-business) [big data](https://www.peerviewdata.com/old-blog/topic/big-data) - 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