---
title: "Infographic: How CMOs Use Big Data, Benchmarking & Analytics"
description: The ROI of big data, analytics and benchmarking. Or, why data-driven companies do better.
---

[Peerview Data Insights | Benchmarking, Competitive Analysis, Data-Driven Decision-making ](https://www.peerviewdata.com/old-blog)

# [Infographic: How CMOs Use Big Data, Benchmarking & Analytics](https://www.peerviewdata.com/old-blog/cmos-use-big-data)

 Written by [Kirk Enright](https://www.peerviewdata.com/old-blog/author/kirk-enright) | Feb 8, 2018 1:26:00 PM

Dun & Bradstreet and Forbes surveyed 300 executives to get insights into Enterprise Analytics. This is one of the more intersting findings:

To download the entire study from Forbes, [please click here](https://www.peerviewdata.com/old-blog/2017%20dun%20&%20bradstreet%20forbes%20insight).

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[Click here to see what they can do for you](https://www.peerviewdata.com/).

[View full post](https://www.peerviewdata.com/old-blog/cmos-use-big-data)

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