As the McKinsey Global Institute (MGI) declares, big data is shaping up to be a “winner-take-most” proposition, where leading companies will press their advantages and laggards are at the mercy of wholesale technological shifts that promise to upend entire industries.
Not convinced? Leading companies are not only leveraging big data and analytics to improve internal processes but they’re also creating alternative business models and new revenue streams. In other words, big data tends to bolster competitive advantages in innovation, personalization and operational efficiency."
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