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Peerview Data Insights

peerviewadmin

Recent Posts by peerviewadmin:

You don’t have to be a rocket scientist to cut costs, but it helps

Forget rocket fuel, what it really takes to send something into orbit is money — lots of money. Yet SpaceX is doing it. How?

As this Harvard Business Review article points out, the secret to it’s success is due in part to the way the company has applied innovation to something that’s usually overlooked: cost reduction.

Topics: Money Planning & Forecasting

MANAGEMENT FAD OR TREND?

Remember any of these?

Topics: Money People Customers Planning & Forecasting

Is marketing a waste of money?

Given the economic turmoil of the last few years, it’s easy to understand why so many companies have scrutinized their marketing budgets. “How much are we spending?” “What kind of results are we getting?” “Can we get by with less?”

A case study in Forbes reports on a company that asked those questions and then spent two years tracking the impact of their marketing efforts on sales. Their conclusion?

Topics: Customers

What Thomas Edison can teach us about innovation (Hint: it’s not what you think)

If it weren’t for Thomas Edison, where would we be?

What’s surprising is the man many consider to be the world’s greatest inventor was also the world’s greatest innovator. So what lessons can he teach us that we can still use today?

Despite being known for saying “Genius is one percent inspiration and ninety-nine percent perspiration,” the true secret to his success, according to his great-grandniece, Sarah Miller Caldicott, was his approach to team-building.

Topics: People Planning & Forecasting

WTF?!?! A water bottle will motivate employees more than money?!?!

What’s the best way to motivate employees?

Hard to believe, but a recent experiment by German and Swiss researchers quoted in the Harvard Business Review suggests that thoughtful, non-monetary incentives have a greater impact on productivity than cold, hard cash.

Topics: People

Successful people vs. unsuccessful people: which one are you?

You know ‘em when you see ‘em — but what sets successful people apart from everybody else? Turns out there’s a specific set of traits, attitudes and attributes successful people have in common.

What sets successful people apart?

Topics: People

Got what it takes to start a company?

Want to start a company?

Topics: Money People Customers Planning & Forecasting

Drinking beer, watching sports, strategic planning: why only two should be fun.

Strategic planning is figuring out two things:

Topics: Planning & Forecasting

Data-driven vs. data-informed?

“Data made me do it.”

Ever heard that? As this quote from Jonah Berger – Wharton professor and NY Times best selling author – suggests, data should inform action, not dictate it.

Topics: Money People Customers Planning & Forecasting

Online Marketing

For a lot of business-to-business companies, there’s still too much guesswork in online marketing. This inforgraphic from marketing sofrware company Optify provides lays out specifics you can use for comparison.

Topics: Money Customers