FOMO: otherwise known as the “Fear of Missing Out”, often used to describe the feeling when you hear that your friends are hanging out without you or when New Years Eve rolls around (again) and you realize that you forgot to plan anything fun to do (again) and watch enviously as your news feed floods with photos of everyone you know and their cousin having the time of their lives while you sit on your couch.
Though FOMO is usually attributed as a side effect of browsing through any form of social media, let’s talk about how FOMO can (and should!) be affecting your business.