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Peerview Data Insights

You'll never guess how little professional services companies spend on advertising


One thing we've learned working with small businesses over the years is that most of them view marketing & advertising as an expense, not an investment.

Most of their money goes to what are increasingly just "price-of-entry" touch points:

  • Web sites
  • Blogs
  • Social Media accounts
  • Promotional items
  • Trade shows & conferences

Are they missing an opportunity?

Topics: Insights Business Performance Small Business Start ups Business Intelligence Analytics SaaS finance Employees

Revenue-Per-Employee: Is there a sweet spot?

What are your employees really worth?

For a lot of us, when we're happy with them they're priceless; when we're not, they're worthless.

Unfortunately, that kind of gut-level assessment isn't very objective.

That's why we analyzed performance data from over 1000 professional services companies (law firms, ad agencies, architects, engineers, accountants, etc.) to see if there was a better benchmark for productivity.

Our findings?

For most companies, a good target range is between $150k to $200k in revenue-per-employee.

That's not to say that there weren't industry differences — law firms, for example, average a bit more than accountants — or regional differences — coastal cities were higher than Midwestern suburbs  — but most fell into that range.


Topics: Insights Business Performance Small Business Start ups Business Intelligence Analytics SaaS Employees Social Media

social media connections: how many does it take to scale?

Do followers and connections make a difference?


After analyzing data from about 2300 companies (mostly professional and financial services, but also retail, manufacturing and healthcare) we noticed an interesting link between fast-growing companies and the social media footprints of the owners and executives behind them, particularly in terms of LinkedIN connections.

When we looked at Twitter, Facebook and company pages on LinkedIN, high-growth companies usually had a more robust presence than slow- or no-growth companies, but the difference wasn't nearly as pronounced as when we compared the # of LinkedIN connections among owners and executives: High-growth owners/executives averaged nearly 2.5 times the connections of slow or no-growth companies, 500+ vs. <200.

(We ignored Google+ — sorry, Google — and are still gathering info on Instagram.)

It's important to note that correlation is not causation, and the link didn't hold 100% of the time among the companies we sampled.

Topics: Insights Business Performance Small Business Start ups Business Intelligence Analytics SaaS Social Media LinkedIN

2015 State of Analytics



Salesforce just released its annual State of Analytics study and it's worth reading.

You can get the entire report here if you share your contact information with Salesforce, but Forbes has broken out a few of the the key findings:

  • Analyzing your performance data is the key to staying competitive: "High performing enterprises are 8.2x more likely than underperformers to primarily use analytics tools to gain strategic insights."


Topics: Money Insights Business Performance Small Business Analytics