Name: Katlyn Allen
Kirk Enright, on Nov 16, 2015 2:18:57 PM
One thing we've learned working with small businesses over the years is that most of them view marketing & advertising as an expense, not an investment.
Most of their money goes to what are increasingly just "price-of-entry" touch points:
Are they missing an opportunity?
What are your employees really worth?
For a lot of us, when we're happy with them they're priceless; when we're not, they're worthless.
Unfortunately, that kind of gut-level assessment isn't very objective.
That's why we analyzed performance data from over 1000 professional services companies (law firms, ad agencies, architects, engineers, accountants, etc.) to see if there was a better benchmark for productivity.
For most companies, a good target range is between $150k to $200k in revenue-per-employee.
That's not to say that there weren't industry differences — law firms, for example, average a bit more than accountants — or regional differences — coastal cities were higher than Midwestern suburbs — but most fell into that range.