Peerview Data Insights

Name: Katlyn Allen

Name: Jon Krouse 

Name: Ben Call

Surprised?

One thing we've learned working with small businesses over the years is that most of them view marketing & advertising as an expense, not an investment.

Most of their money goes to what are increasingly just "price-of-entry" touch points:

• Web sites
• Blogs
• Social Media accounts
• Promotional items
• Trade shows & conferences

Are they missing an opportunity?

What are your employees really worth?

For a lot of us, when we're happy with them they're priceless; when we're not, they're worthless.

Unfortunately, that kind of gut-level assessment isn't very objective.

That's why we analyzed performance data from over 1000 professional services companies (law firms, ad agencies, architects, engineers, accountants, etc.) to see if there was a better benchmark for productivity.

Our findings?

For most companies, a good target range is between $150k to $200k in revenue-per-employee.

That's not to say that there weren't industry differences — law firms, for example, average a bit more than accountants — or regional differences — coastal cities were higher than Midwestern suburbs  — but most fell into that range.

Why?