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Peerview Data Insights

social media connections: how many does it take to scale?

Do followers and connections make a difference?


After analyzing data from about 2300 companies (mostly professional and financial services, but also retail, manufacturing and healthcare) we noticed an interesting link between fast-growing companies and the social media footprints of the owners and executives behind them, particularly in terms of LinkedIN connections.

When we looked at Twitter, Facebook and company pages on LinkedIN, high-growth companies usually had a more robust presence than slow- or no-growth companies, but the difference wasn't nearly as pronounced as when we compared the # of LinkedIN connections among owners and executives: High-growth owners/executives averaged nearly 2.5 times the connections of slow or no-growth companies, 500+ vs. <200.

(We ignored Google+ — sorry, Google — and are still gathering info on Instagram.)

It's important to note that correlation is not causation, and the link didn't hold 100% of the time among the companies we sampled.

Topics: Insights Business Performance Small Business Start ups Business Intelligence Analytics SaaS Social Media LinkedIN