--- title: 2015 State of Analytics description: 2015 Stat of Analytics report | Are you getting the most from your performance data? image: https://www.peerviewdata.com/hubfs/Blog_Images/data-drives-decisions.jpg --- [![](https://www.peerviewdata.com/hs-fs/hubfs/PD%20logo_horiz_gradient.png?width=182&height=80&name=PD%20logo_horiz_gradient.png)](https://www.peerviewdata.com/) # Peerview Data Insights ## 2015 State of Analytics by [Kirk Enright](https://www.peerviewdata.com/old-blog/author/kirk-enright), on Nov 4, 2015 11:16:39 AM     [Salesforce](http://salesforce.com) just released its annual State of Analytics study and it's worth reading. You can [get the entire report here](https://www.salesforce.com/form/pdf/2015-state-of-analytics.jsp) if you share your contact information with Salesforce, but [Forbes](http://www.forbes.com/sites/louiscolumbus/2015/11/01/salesforce-research-defines-the-2015-state-of-analytics/) has broken out a few of the the key findings: - Analyzing your performance data is the key to staying competitive: *"High performing enterprises are 8.2x more likely than underperformers to primarily use analytics tools to gain strategic insights."*   ![](https://www.peerviewdata.com/hs-fs/hubfs/Blog_Images/analytics-is-critical-to-driving-business-strategy.jpg?width=400&height=268&name=analytics-is-critical-to-driving-business-strategy.jpg)   - Peak-performing companies are *moving beyond using data to just "keep score," and increasingly using it to make smarter, more informed business decisions*. (Or, as we say, data should not only tell you ***how you're doing,*** but ***where you should be doing better*** so you can focus your resources more efficiently. ![](https://www.peerviewdata.com/hs-fs/hubfs/Blog_Images/data-drives-decisions.jpg?width=400&height=351&name=data-drives-decisions.jpg) - When it comes to choosing an analytics tool, quick and easy is best: the top two priorities users place on choosing an analytics platform are speed of deployment (68%) and ease-of-use (65%).* ![decision-factor-analytics-app-398195-edited.jpg](https://www.peerviewdata.com/hs-fs/hubfs/Blog_Images/decision-factor-analytics-app-398195-edited.jpg?width=400&height=199&name=decision-factor-analytics-app-398195-edited.jpg "decision-factor-analytics-app-398195-edited.jpg") - Everybody is starting to use analytics, but some industries are faster to adopt than others. ![](https://www.peerviewdata.com/hs-fs/hubfs/Blog_Images/adoption.jpg?width=400&height=270&name=adoption.jpg) *Two words that clearly describe our Strategic Management & Planning Tool. _____________________________ **Overwhelmed by your data? ****Let us analyze it for you.** **Our Strategic Management & Planning tool will not only show you *how you're doing* compared to peers and competitors, but *where you should be doing better*. ** → Request a demo: [![Request a Demo ›](https://no-cache.hubspot.com/cta/default/457584/ac5d194b-03a6-4c59-97a7-2ddf0aa78cf2.png)](https://cta-redirect.hubspot.com/cta/redirect/457584/ac5d194b-03a6-4c59-97a7-2ddf0aa78cf2) → Sign up to compare by industry, category or competitive set — $199, *$799 or $1499 plus a one-time $395 set-up fee.* [![Sign Up](https://no-cache.hubspot.com/cta/default/457584/2ce98fcb-02a6-4f0a-b4d8-f940e6efc4c5.png)](https://cta-redirect.hubspot.com/cta/redirect/457584/2ce98fcb-02a6-4f0a-b4d8-f940e6efc4c5)   ![Peerview_Data_BV_20_Online](https://www.peerviewdata.com/hs-fs/hubfs/Peerview_Data_BV_20_Online.png?width=230&name=Peerview_Data_BV_20_Online.png)   _____________________________ Topics: [Money](https://www.peerviewdata.com/old-blog/topic/money) [Insights](https://www.peerviewdata.com/old-blog/topic/insights) [Business Performance](https://www.peerviewdata.com/old-blog/topic/business-performance) [Small Business](https://www.peerviewdata.com/old-blog/topic/small-business) [Analytics](https://www.peerviewdata.com/old-blog/topic/analytics) - 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