Harsh, but true: companies that don't compare don't compete.
Why?
Nobody is an industry of one. Whatever you sell — a product or service, b2b or b2c — there's always an alternative.
You'd think this truth would impact the way every company manages itself, but it doesn't: a lot of companies are content with whatever market share they have and don't make much effort to assess or improve their competitive performance.
Sad.
But also great because this gives companies that care a significant advantage.
The challenge?
Small- to medium-size businesses (i.e. $1m to $50m in revenue) that want to know how they're doing compare to peers and peak performances and where they should be doing better don't always have the resources to do it themselves — even those with dedicated CFOs, COOs, CPOs and CMOs find that the process of aggregating and analyzing all that industry, trend and competitive data is not only time consuming and difficult, but expensive.
The solution?
We think our strategic management & planning tool is a great resources, of course, but there are alternative ways to get the comparative analytics you need to manage your company in the most competitive way possible:
- 1. Government Databases:
- 2. Government Services:
- 3. Trade groups/industry associations:
- 4. Thought leaders:
- 5. Peer groups:
- 6. Paid:
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