Companies that use their data will thrive, companies that don't might not survive. Fortunately, most companies already collect the data they need to get better insights, they just need to make it a priority to analyze it.
(We think the results of that analysis should be (1) readable, because it's easy to get overwhelmed by information (2) sharable, because companies need to communicate if they want to collaborate and innovate, and (3) actionable, whether that's leverage strengths, strengthen weaknesses, and identify threats and opportunities.)