Recently we stumbled across an article on Entrepreneur's website. It's titled "6 Critical Questions to Help Businesses Cut Through the AI Hype." In it, author Brett Jackson shares tips for sorting through the jibber jabber about AI that seems to be tossed around businesses today, calling it his "bs detector."
The list of questions he encourages companies to consider consists of:
- What business problem am I trying to solve?
- Why do I need AI to solve this problem?
- Do I have sufficient data to use AI?
- Should I build or buy an AI solution?
- How well does the vendor know my domain?
- Is there a proven ROI?
These are sound questions for evaluating AI, but they're also sound questions for evaluating analytics. For CPAs in particular, the upshot is that analyzing client data can be helpful, but without specific guidelines and goals to help steer your results, it might as well all be more jibber jabber.