In a recent article we were reading, New Gen Apps lists 5 of the main competitive advantages that big data analytics provides:
- cost savings
- time reductions
- new product development
- understand the market conditions
- control online reputation
The upshot is that analytics helps take the guesswork out of operating your business. It helps you gauge where your company stands in comparison to your competition and in contrast to where you were a year ago so you can set appropriate goals and make changes based on what your data is telling you.