Most companies know they need to benchmark their performance if they want to stay competitive but they don’t have the means to do it themselves.
Even those with dedicated CFOs, COOs, CPOs and CMOs find that the process of aggregating and analyzing all that industry, trend and competitive data is not only time consuming and difficult, but expensive.
Our online tool does it for them.
It aggregates individual company data, analyzes it, and then generates five detailed performance reports cover finance, operations, sales & marketing and human resources.
Using a combination of established business metrics and proprietary indexes it provides:
- Comparative revenue growth
- Comparative margins
- Comparative profitability
- Comparative debt-to-equity
- Comparative compensation
- Comparative benefits
- Comparative turnover rate
- Comparative marketing mix
- Comparative marketing spend
- Customer concentration
- Projected growth financials
- Investor assessment
- And more...
This information tells companies how they’re doing compared to peers and peak performers and where and how they could be doing better, with the ultimate goal of using it to make smarter, more informed decisions that improve growth, value and profitability.
(You'd think that 100% of business owners would be interested in that, but, sadly, there are lots who are satisfied with just being "okay.")
