What separates good marketers from bad marketers?
According to Salesforce’s 2016 State of Marketing report, "extensively using" these five data-driven tools and technologies are at the heart of their success:
- marketing analytics (aggregating and benchmarking internal and external performance data to help determine your marketing who, what, when, why and how)
- customer targeting and segmentation (using internal and external performance data to determine who gets what, when, why and how)
- marketing automation (using internal and external performance data to program what, when and how)
- agile marketing (test → measure → revise → repeat, with benchmarks differentiating "winners" from "losers")
- predictive intelligence (using internal and external performance data to estimate future actions or outcomes)
How many do you use?
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