--- title: This Is How Your Business Will Be Disrupted description: What's going to kill your company? It's not how well you serve your clients/customers today, but how well you re-position yourself to serve them tomorrow. image: https://www.peerviewdata.com/hubfs/Blog_Images/j0178988_copy.jpg --- [![](https://www.peerviewdata.com/hs-fs/hubfs/PD%20logo_horiz_gradient.png?width=182&height=80&name=PD%20logo_horiz_gradient.png)](https://www.peerviewdata.com/) # Peerview Data Insights ## This Is How Your Business Will Be Disrupted by [Kirk Enright](https://www.peerviewdata.com/old-blog/author/kirk-enright), on Oct 31, 2017 7:27:00 AM   Greg Satell, author of "Mapping Innovation," has a good blog post about disruption that seems particularly relevant to CPAs and other professional services.   (See [Infographic: Three Disruptive Forces Upending The Accounting Industry And What To Do About Them](https://www.peerviewdata.com/blog/cpa-disruptive-forces).)    You can [read the entire post here](http://www.digitaltonto.com/2017/this-is-how-your-business-will-be-disrupted/), but the first two paragraphs really drive home the point that most companies focus on doing what they do *better*, which is good for the short term, but also need to focus on *adapting what they do* because that's the only way to succeed in the long term given the way customer needs change. > The principles of running a business are fairly straightforward. You create clear objectives, achieve them efficiently and try to get better as you go. Business school professors have fancy names for this stuff, like “strategic DNA,” “core competencies” and “continuous improvement,” but in a nutshell all that stuff means is that you try to do things better, faster and cheaper. > >   > > The problem comes when you find yourself running a square-peg business in a round-hole world. When that happens, following traditional best practices will only result in getting better and better at doing things people want less and less. Round holes don’t care how good your square pegs are or how efficiently you can produce them. That suggests companies should periodically stop and ask themselves three questions:   1. Are you a square peg? 2. Is your industry becoming a round hole? 3. What can you do about it? _______________________________   Our "Do It For Me" solution to Big Data, Analytics & Benchmarking is built to give data-driven companies the competitive insights they need to thrive. [Click here to see what they can do for you](https://www.peerviewdata.com/). ![Product Shots Group-cropped.jpeg](https://www.peerviewdata.com/hs-fs/hubfs/2017%20images/Product%20Shots%20Group-cropped.jpeg?width=320&name=Product%20Shots%20Group-cropped.jpeg "Product Shots Group-cropped.jpeg") Topics: [Analytics](https://www.peerviewdata.com/old-blog/topic/analytics) [big data](https://www.peerviewdata.com/old-blog/topic/big-data) [Benchmarking](https://www.peerviewdata.com/old-blog/topic/benchmarking) [CPAs](https://www.peerviewdata.com/old-blog/topic/cpas) [Accounting](https://www.peerviewdata.com/old-blog/topic/accounting) [Trends](https://www.peerviewdata.com/old-blog/topic/trends) [Accountants](https://www.peerviewdata.com/old-blog/topic/accountants) [Competition](https://www.peerviewdata.com/old-blog/topic/competition) [Warren Buffet](https://www.peerviewdata.com/old-blog/topic/warren-buffet) - [Tweet](https://twitter.com/share) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Analytics (89)](https://www.peerviewdata.com/old-blog/topic/analytics) - [big data (86)](https://www.peerviewdata.com/old-blog/topic/big-data) - [Benchmarking (82)](https://www.peerviewdata.com/old-blog/topic/benchmarking) - [Accounting (75)](https://www.peerviewdata.com/old-blog/topic/accounting) - [Trends (75)](https://www.peerviewdata.com/old-blog/topic/trends) - [CPAs (71)](https://www.peerviewdata.com/old-blog/topic/cpas) - [Accountants (64)](https://www.peerviewdata.com/old-blog/topic/accountants) - [Small Business (61)](https://www.peerviewdata.com/old-blog/topic/small-business) - [Competition (56)](https://www.peerviewdata.com/old-blog/topic/competition) - [Business Performance (54)](https://www.peerviewdata.com/old-blog/topic/business-performance) - [Money (54)](https://www.peerviewdata.com/old-blog/topic/money) - [Planning & Forecasting (50)](https://www.peerviewdata.com/old-blog/topic/planning-forecasting) - [Customers (48)](https://www.peerviewdata.com/old-blog/topic/customers) - [People (48)](https://www.peerviewdata.com/old-blog/topic/people) - [AICPA (47)](https://www.peerviewdata.com/old-blog/topic/aicpa) - [Accounting Software (47)](https://www.peerviewdata.com/old-blog/topic/accounting-software) - [ROI (43)](https://www.peerviewdata.com/old-blog/topic/roi) - [Competitive Analytics (42)](https://www.peerviewdata.com/old-blog/topic/competitive-analytics) - [KPIs (38)](https://www.peerviewdata.com/old-blog/topic/kpis) - [Business Intelligence (17)](https://www.peerviewdata.com/old-blog/topic/business-intelligence) - [Warren Buffet (13)](https://www.peerviewdata.com/old-blog/topic/warren-buffet) - [Insights (8)](https://www.peerviewdata.com/old-blog/topic/insights) - [SaaS (8)](https://www.peerviewdata.com/old-blog/topic/saas) - [Data (6)](https://www.peerviewdata.com/old-blog/topic/data) - [Employees (6)](https://www.peerviewdata.com/old-blog/topic/employees) - [Start ups (6)](https://www.peerviewdata.com/old-blog/topic/start-ups) - [Mark Cuban (4)](https://www.peerviewdata.com/old-blog/topic/mark-cuban) - [Careers (3)](https://www.peerviewdata.com/old-blog/topic/careers) - [Social Media (3)](https://www.peerviewdata.com/old-blog/topic/social-media) - [Software (3)](https://www.peerviewdata.com/old-blog/topic/software) - [fear (3)](https://www.peerviewdata.com/old-blog/topic/fear) - [growth (3)](https://www.peerviewdata.com/old-blog/topic/growth) - [Meet the team (2)](https://www.peerviewdata.com/old-blog/topic/meet-the-team) - [New Years Eve (2)](https://www.peerviewdata.com/old-blog/topic/new-years-eve) - [new year (2)](https://www.peerviewdata.com/old-blog/topic/new-year) - [Advertising (1)](https://www.peerviewdata.com/old-blog/topic/advertising) - [CMO (1)](https://www.peerviewdata.com/old-blog/topic/cmo) - [Disruption (1)](https://www.peerviewdata.com/old-blog/topic/disruption) - [FOMO (1)](https://www.peerviewdata.com/old-blog/topic/fomo) - [ISBDC (1)](https://www.peerviewdata.com/old-blog/topic/isbdc) - [Investors (1)](https://www.peerviewdata.com/old-blog/topic/investors) - [Jeff Bezos (1)](https://www.peerviewdata.com/old-blog/topic/jeff-bezos) - [KFI Reports (1)](https://www.peerviewdata.com/old-blog/topic/kfi-reports) - [Key Financial Indicators (1)](https://www.peerviewdata.com/old-blog/topic/key-financial-indicators) - [LinkedIN (1)](https://www.peerviewdata.com/old-blog/topic/linkedin) - [Managing Partner (1)](https://www.peerviewdata.com/old-blog/topic/managing-partner) - [Marketing (1)](https://www.peerviewdata.com/old-blog/topic/marketing) - [Metrics (1)](https://www.peerviewdata.com/old-blog/topic/metrics) - [Missing out (1)](https://www.peerviewdata.com/old-blog/topic/missing-out) - [Net Working Capital Ratio (1)](https://www.peerviewdata.com/old-blog/topic/net-working-capital-ratio) - [Practice Leader (1)](https://www.peerviewdata.com/old-blog/topic/practice-leader) - [Startups (1)](https://www.peerviewdata.com/old-blog/topic/startups) - [article (1)](https://www.peerviewdata.com/old-blog/topic/article) - [asset (1)](https://www.peerviewdata.com/old-blog/topic/asset) - [client relationships (1)](https://www.peerviewdata.com/old-blog/topic/client-relationships) - [company measurement (1)](https://www.peerviewdata.com/old-blog/topic/company-measurement) - [company preparedness (1)](https://www.peerviewdata.com/old-blog/topic/company-preparedness) - [finance (1)](https://www.peerviewdata.com/old-blog/topic/finance) - [gun fights (1)](https://www.peerviewdata.com/old-blog/topic/gun-fights) - [income (1)](https://www.peerviewdata.com/old-blog/topic/income) - [investment (1)](https://www.peerviewdata.com/old-blog/topic/investment) - [investor index (1)](https://www.peerviewdata.com/old-blog/topic/investor-index) - [millennial (1)](https://www.peerviewdata.com/old-blog/topic/millennial) - [new years resolutions (1)](https://www.peerviewdata.com/old-blog/topic/new-years-resolutions) - [notes (1)](https://www.peerviewdata.com/old-blog/topic/notes) - [revenue (1)](https://www.peerviewdata.com/old-blog/topic/revenue) - [small company (1)](https://www.peerviewdata.com/old-blog/topic/small-company) - [start up (1)](https://www.peerviewdata.com/old-blog/topic/start-up) - [westerns (1)](https://www.peerviewdata.com/old-blog/topic/westerns) [see all](https://www.peerviewdata.com/old-blog/how-your-business-will-be-disrupted#) ### Blog Archive - [November 2017 (29)](https://www.peerviewdata.com/old-blog/archive/2017/11) - [February 2018 (19)](https://www.peerviewdata.com/old-blog/archive/2018/02) - [September 2017 (18)](https://www.peerviewdata.com/old-blog/archive/2017/09) - [October 2017 (17)](https://www.peerviewdata.com/old-blog/archive/2017/10) - [December 2017 (17)](https://www.peerviewdata.com/old-blog/archive/2017/12) - [March 2018 (16)](https://www.peerviewdata.com/old-blog/archive/2018/03) - [April 2018 (16)](https://www.peerviewdata.com/old-blog/archive/2018/04) - [May 2018 (13)](https://www.peerviewdata.com/old-blog/archive/2018/05) - [August 2017 (10)](https://www.peerviewdata.com/old-blog/archive/2017/08) - [January 2018 (10)](https://www.peerviewdata.com/old-blog/archive/2018/01) - [March 2016 (8)](https://www.peerviewdata.com/old-blog/archive/2016/03) - [September 2015 (6)](https://www.peerviewdata.com/old-blog/archive/2015/09) - [April 2017 (6)](https://www.peerviewdata.com/old-blog/archive/2017/04) - [July 2018 (6)](https://www.peerviewdata.com/old-blog/archive/2018/07) - [June 2014 (5)](https://www.peerviewdata.com/old-blog/archive/2014/06) - [August 2015 (5)](https://www.peerviewdata.com/old-blog/archive/2015/08) - [April 2016 (5)](https://www.peerviewdata.com/old-blog/archive/2016/04) - [June 2018 (5)](https://www.peerviewdata.com/old-blog/archive/2018/06) - [July 2014 (4)](https://www.peerviewdata.com/old-blog/archive/2014/07) - [July 2015 (4)](https://www.peerviewdata.com/old-blog/archive/2015/07) - [November 2015 (4)](https://www.peerviewdata.com/old-blog/archive/2015/11) - [November 2016 (4)](https://www.peerviewdata.com/old-blog/archive/2016/11) - [August 2014 (3)](https://www.peerviewdata.com/old-blog/archive/2014/08) - [September 2014 (3)](https://www.peerviewdata.com/old-blog/archive/2014/09) - [January 2016 (3)](https://www.peerviewdata.com/old-blog/archive/2016/01) - [May 2016 (3)](https://www.peerviewdata.com/old-blog/archive/2016/05) - [October 2015 (2)](https://www.peerviewdata.com/old-blog/archive/2015/10) - [January 2017 (2)](https://www.peerviewdata.com/old-blog/archive/2017/01) - [March 2017 (2)](https://www.peerviewdata.com/old-blog/archive/2017/03) - [May 2017 (2)](https://www.peerviewdata.com/old-blog/archive/2017/05) - [September 2013 (1)](https://www.peerviewdata.com/old-blog/archive/2013/09) - [December 2014 (1)](https://www.peerviewdata.com/old-blog/archive/2014/12) - [January 2015 (1)](https://www.peerviewdata.com/old-blog/archive/2015/01) - [June 2015 (1)](https://www.peerviewdata.com/old-blog/archive/2015/06) - [December 2015 (1)](https://www.peerviewdata.com/old-blog/archive/2015/12) - [February 2016 (1)](https://www.peerviewdata.com/old-blog/archive/2016/02) - [December 2016 (1)](https://www.peerviewdata.com/old-blog/archive/2016/12) [see all](https://www.peerviewdata.com/old-blog/how-your-business-will-be-disrupted#) ### Contact **Peerview Data, Inc.** 1060 N Capitol Ave, Ste 3-101  Indianapolis, IN 46204 Call us: 1-317-238-3234 sales [at] peerviewdata.com ### From Our Blog ### Subscribe to Newsletter ### Connect With Us ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/947112218/?value=0&guid=ON&script=0)