PLEASE NOTE: the following is an excerpt from "20 Competitive Metrics Every Business Needs to Know," which is now available as a free download here.
Performance Metric: GROWTH
Definition: A RELATIVE MEASUREMENT OF THE YEAR-OVER-YEAR CHANGE IN TOTAL COMPANY REVENUE
Importance: Growth is a strong indicator of product/market fit, but because it can vary significantly by industry, by year or by company life stage, it should always be benchmarked competitively.
Underlying causes/influencing factors:
- price
- product
- promotion (marketing)
- place
- process
- partners (vendors, distributors, suppliers, etc.)
- people (personnel)