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Peerview Data Insights

$ in, $$ out: a simple approach to optimizing your company’s performance

From Inc.:

If you knew with absolute certainty that you could put one dollar into investment and get two in return, what would you do? Chances are, you would pour as much money as you could into that investment as quickly as possible and smile all the way to the bank. This simple scenario is an example of an arbitrage opportunity, in which you can buy something at a low price and sell it again at a higher price with minimal risk.

Arbitrage opportunities are essentially precursors to growth, especially in a startup. They signal when and where you should spend your money in order to produce the largest return on an investment. The challenge is knowing definitively that every product you sell and dollar you spend is going to contribute to a positive bottom line.

How do you decide where to put your money?

Topics: Money People Customers Planning & Forecasting

The end of Moneyball? Or a stealthy pivot?

Oakland A’s GM Billy Beane changed the way MLB teams analyzed players by replacing traditional metrics with metrics that – in his view — more accurately evaluated and ranked players. The result was an improved record and a best-selling novel.

According to this article in Inc., however, he may be abandoning the principles:

Topics: Money People Customers Planning & Forecasting

Be careful what you measure

Like Iggy Azalea’s “Fancy?”

Hate it?

Topics: Money People Customers Planning & Forecasting

MANAGEMENT FAD OR TREND?

Remember any of these?

Topics: Money People Customers Planning & Forecasting

Is marketing a waste of money?

Given the economic turmoil of the last few years, it’s easy to understand why so many companies have scrutinized their marketing budgets. “How much are we spending?” “What kind of results are we getting?” “Can we get by with less?”

A case study in Forbes reports on a company that asked those questions and then spent two years tracking the impact of their marketing efforts on sales. Their conclusion?

Topics: Customers

Got what it takes to start a company?

Want to start a company?

Topics: Money People Customers Planning & Forecasting

Data-driven vs. data-informed?

“Data made me do it.”

Ever heard that? As this quote from Jonah Berger – Wharton professor and NY Times best selling author – suggests, data should inform action, not dictate it.

Topics: Money People Customers Planning & Forecasting

Online Marketing

For a lot of business-to-business companies, there’s still too much guesswork in online marketing. This inforgraphic from marketing sofrware company Optify provides lays out specifics you can use for comparison.

Topics: Money Customers