- Dull.
- Boring.
- Afraid of change.
- Afraid of risk.
- Set-in-their-ways.
- Uninspiring.
For the longest time, you could pretty much describe any CFO with a word or two from that list.
Not anymore.
Increasingly, CFOs — especially those making a name for themselves — are redefining their role, moving beyond traditional responsibilities like number-crunching and bill-paying to set and control strategy.
Why?
This quote in The Los Angeles Times from Sergio Monsalve, a partner with Norwest Venture Partners, neatly sums it up:
"The world is moving to caring a lot about two things: money and data," Monsalve says. "There's only one person in the company who touches both in an intimate way, and that happens to be the CFO.”