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Peerview Data Insights

Lust + Fear = Profit — What we can learn from Ashley Madison's business model

 

By now, everyone's heard the news that Ashley Madison, the "dating site for married people," was hacked and its entire user database was posted online.

Divorce lawyers are scrambling and finger-waivers are noting bold-faced names like reality TV star Josh Duggar, Florida State Attorney Jeff Ashton and YouTube evangelist Sam Radar.

Entrepreneurs?

Most are wondering what Ashley Madison's business model can teach them.

Topics: Money People Customers Planning & Forecasting Competitive Analytics KPIs Business Performance Small Business Business Intelligence Analytics Data fear