Every company is a data company.
What that means for CEOs, boards and senior management is pretty clear, according to
The Age of Analytics: Competing in a Data-driven World
, a new report from McKinsey & Company:
"Big data’s potential just keeps growing. Taking full advantage means companies must incorporate analytics into their strategic vision and use it to make better, faster decisions. "
Why that's so beneficial is pretty clear, too:
"...analytical techniques can fuel discovery and innovation. Above all, businesses no longer have to go on gut instinct; they can use data and analytics to make faster decisions and more accurate forecasts supported by a mountain of evidence."