Peerview Data Insights

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Using big data, benchmarking and analytics to better understand your competitive strengths and weaknesses is a great way to improve your performance, but what if you have a question about what some specific insight means? Or what if there’s a matter that you and your client need to discuss and time is of the essence but schedules have proved impossible?

The internet, joints to bones, and finding “the one”: connections are crucial in life. Connections are also crucial in business. As a CPA, a simple way to connect with your clients and make yourself more of an asset is by providing your clientele with insights and information that could benefit their business throughout the year.

As December winds down, reflection always seems to be the natural step to closing out another year. As we reflect this winter, we want to say how thankful we are for each of you this year. We want to thank all the accounting firms, lenders and individual companies that have subscribed since our launch. Things have been going extremely well and we have loved getting your feedback! Secondly, I want to share some of what we’ve learned on the journey so far:

As the new year approaches, it is smart to take a look at what experts are saying upcoming trends will be when it comes to business practices and new technologies. We came across this article from MarTech and had to share because in it, author Bonnie Crater makes the case that following data "best practices" will help you get better insights:

It’s the classic scene that has been played out in countless sitcoms, cartoons, and movies. Two opponents stand squarely across from each other, a dramatic tension builds, then each party moves for their weapons and the quickest draw wins with a bang. In the tension we feel as we watch and wait to see who will pull their gun faster we understand the travesty that it would be for one to realize that they had brought the wrong weapon to this standoff.

You wouldn’t play darts with a blindfold on and expect to hit your target every time, would you? We didn’t think so. So why are you operating your business without first making yourself aware of what your targets are or should be, and by how much you are missing them?

We wanted to pass along this article from Fast Company on what they predict to be some major issues that companies will have to address in 2018. The year of 2017 indeed brought to light many issues and developing new "norms" of office culture and our general culture as a whole. That being said, 2018 is bound to bring a few (dozen) conversations and meetings to the work place about how your company will be dealing with some of these issues and developments in a way that is appropriate and represents your company's values well, as Fast Company's Lydia Dishman describes. 

This article hooked me with the headline. Why? Because I'm a millennial. I work at a start up. Most of the employees here at Peerview Data are millennials. On the flip side of this, when I used to do freelance work I worked for a center whose main goal was to help entrepreneurs in the area thrive by aiding them in their business plans and so on. I've been a part of both sides: the blossoming entrepreneurs and the thriving start ups. 

FOMO: otherwise known as the “Fear of Missing Out”, often used to describe the feeling when you hear that your friends are hanging out without you or when New Years Eve rolls around (again) and you realize that you forgot to plan anything fun to do (again) and watch enviously as your news feed floods with photos of everyone you know and their cousin having the time of their lives while you sit on your couch.

Though FOMO is usually attributed as a side effect of browsing through any form of social media, let’s talk about how FOMO can (and should!) be affecting your business.

Every year like clockwork, the middle of December comes around and every publication and media portal in existence switches from their usual subject matter to a cliché list of the best and worst of the year (be that fashion, politics, or baby names), as well as at least three feature pieces on how to make, keep, or choose a resolution for the new year. There is a crazy obsession with “reinventing” oneself with the new year. A new beginning awaits. New year, new you!