Peerview Data Insights

As the McKinsey Global Institute (MGI) declares, big data is shaping up to be a “winner-take-most” proposition, where leading companies will press their advantages and laggards are at the mercy of wholesale technological shifts that promise to upend entire industries.

Not convinced? Leading companies are not only leveraging big data and analytics to improve internal processes but they’re also creating alternative business models and new revenue streams. In other words, big data tends to bolster competitive advantages in innovation, personalization and operational efficiency."

"When employees see the financial ramifications of their role and their work, those revelations minimize unintentional actions that undermine business goal."

• Curiosity
• Basic understanding of marketing tactics
• Ability to write, edit, proofread and then proofread again
• Good sense of graphic design
• Ability to take direction
• Ability to change direction when necessary
• Ability to collaborate

• Coordinating and analyzing the effectiveness of content marketing
• Coordinating and analyzing the effectiveness of email marketing
• Coordinating and analyzing the effectiveness of social media marketing
• Coordinating and analyzing the effectiveness of PPC
• Coordinating creation and distribution of sales materials (presentations, brochures, 1-sheets, PDFs, etc.)
• Content creation (as needed)
• Coordinating website revisions
• Coordinating and updating marketing calendar