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Peerview Data Insights

Got what it takes to start a company?

Want to start a company?

Topics: Money People Customers Planning & Forecasting

Drinking beer, watching sports, strategic planning: why only two should be fun.

Strategic planning is figuring out two things:

Topics: Planning & Forecasting

Data-driven vs. data-informed?

“Data made me do it.”

Ever heard that? As this quote from Jonah Berger – Wharton professor and NY Times best selling author – suggests, data should inform action, not dictate it.

Topics: Money People Customers Planning & Forecasting

Online Marketing

For a lot of business-to-business companies, there’s still too much guesswork in online marketing. This inforgraphic from marketing sofrware company Optify provides lays out specifics you can use for comparison.

Topics: Money Customers