Peerview Data Insights

 Jeff Bezos's annual letter to shareholders is getting a lot of buzz because it underscores Amazon's fanatical devotion to continuous, intentional improvement,  which he shorthands as being a "Day 1" company.

Why does he call it "Day 1?"

If you’re like most small businesses, there’s a roughly 50 percent chance you’ll replace your CPA at some point in the next few years.

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Most of us think of our CPA as somebody who just does taxes, bookkeeping and audits, but they're actually in a unique position to help just about any company optimize it’s performance.

How?

By combining data-driven analysis with experience-driven insights.

We've had some requests for copies of the presentation referenced in this post.

Mark Cuban got a bit of an internet smackdown the other day when he suggested that CPAs might go the way of the dodo bird thanks to Artificial Intelligence.

CPAs are perfectly positioned to capitalize on the rise of Big Data and Analytics.

Companies that use their data will thrive, companies that don't might not survive. Fortunately, most companies already collect the data they need to get better insights, they just need to make it a priority to analyze it.

Surprised?

One thing we've learned working with small businesses over the years is that most of them view marketing & advertising as an expense, not an investment.

Most of their money goes to what are increasingly just "price-of-entry" touch points:

• Web sites
• Blogs
• Social Media accounts
• Promotional items
• Trade shows & conferences

Are they missing an opportunity?